Rapid development of geopark concept and positive results of existing geoparks have generated in Romania both the official recognition of geopark as distinctive protected area and the increase of interests of new territories to develop geoparks. Based on a local initiative and a grass root effort a new geopark project has been launched in Romania: The Buzău Land Geopark. Located in the south-eastern part of Romania, the territory covers about 1100 sq kilometers, comprises 18 mayoralties and a population of 45000 inhabitants. Unique geological sites like mud volcanoes, amber deposits, salt caves, and oil springs are present. Sedimentary rocks folded and overthrusted outline a geological history covering more than 70 million years. The paper presents the main steps taken so far in building the new geopark. The approach is based on our previews experience in Hateg Geopark and in other geoparks members of the European Geoparks Network. The process comprises: interdisciplinary research studies, stakeholders identification, local heritage evaluation, and sustainable development strategy design, establishing the basic requirements for a brand development, correlation with local projects and initiatives and design of training courses for the geopark team. This approach allowed us to identify the optimal territory for the geopark, to create a framework for partnership, local needs identification and to set-up clear objectives for sustainable use of local resources. The commitment of local communities has generated national projects dealing with public awareness, cultural events, promotion, and informal education. All these are valuable elements to prove the rightness of the geopark concept and its capacity to join around groups and stakeholders from different areas of interest.